What is TOMA.Solutions
The only syndicated local market research built to measure and grow the top of the purchase funnel Top-Of-Mind-Awareness,
- Measure consumers brand recall in 40+ markets
- Benchmark brands compared to competitors
- Deliver advertiser scorecards and insights
- Arm Media sales teams with premium insights
Who We Serve
Ad Agencies
Strengthen strategy and client retention
Local Advertisers
Know If Your brand is remembered first
Media Companies
Prove your value,Win New Business
Ad Agencies
Build strategies that put your clients at the top of mind With TOMA.Solutions, agencies gain actionable data on consumer awareness and category leadership, enabling you to craft campaigns that drive real results. Our research empowers you to demonstrate value, optimize media plans, and deliver the competitive
Advertisers
Build top-of-mind with the consumers who matter most. TOMA. Solutions helps advertisers measure and strengthen brand awareness in local markets, ensuring your brand is the first choice when purchase decisions are made. Our insights guide smarter media investments and targeted campaigns that keep your message front and center.
Media Companies
Grow revenue TOMA.Solutions helps media organizations demonstrate measurable impact by providing insights that resonate with advertisers and decision-makers. Our research empowers your team to showcase audience engagement and market influence, turning data into compelling stories that drive revenue growth.
Awareness Wins Before The Sale Begins
Consumers Recall First
Brands top of mind are chosen most often
Beyond Clicks
Awareness drives long term growth, not just short-terms sales
Competitive
Advertisers want proof their message cuts through
When consumers think about making a purchase in a specific category—like buying a car, choosing a bank, or picking a healthcare provider—the first brands that comes to mind have a major advantage.
Here’s why:
- Decision shortcuts: Consumers often don’t research every option. If a brand is recalled immediately, it’s more likely to be placed on the “short list” for consideration.
- Trust factor: Being remembered first usually signals credibility and familiarity, which reduces the perceived risk of buying.
- Market share impact: Studies show that brands with the highest top-of-mind awareness (TOMA) typically lead their category in sales, because consumers default to what they know and remember.(1)
- Advertising payoff: Awareness is the foundation that makes all other marketing more effective. Even great offers or creative campaigns won’t necessarily convert if the brand isn’t already in the consumer’s head.
Why Awareness Matters
More efficient demand capture. If you’re not in the consumer’s memory when the need pops up, your search and social budgets work harder for fewer wins.
Higher close rates. Familiar brands reduce risk and decision time—especially for higher-ticket or time-sensitive purchases.
Lower price sensitivity. Known brands negotiate less with the consumer’s wallet.
Defensive moat. In crowded local markets, awareness keeps competitors from poaching your hard-earned customers.
Awareness builds memory structures
- When consumers consistently see or hear about a brand, it forms mental availability — the likelihood the brand comes to mind when a need arises.
- This mental availability makes advertising work harder over time, even if the ad didn’t get clicked today.
Short-term vs. long-term effects
- Short-term: A flash sale ad may drive immediate clicks and revenue, but the effect fades once the campaign ends.
- Long-term: Awareness campaigns with
- consistent exposure
- storytelling
- brand identity
ensure the brand is recalled in future purchase cycles — not just during the promotion.
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